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March Monthly Few Meeting

Topic:

Ogilvy on Recession - Communications and Creativity in Turbulent Times

Speaker:

Orlando Camargo, President and Representative Director, and Elizabeth Hildebrand, Assistant Account Manager, Ogilvy Public Relations Worldwide Japan

These are demanding times for global companies. Within this challenging economic climate, raising brand visibility AND value is no simple matter. In a recession, cost control and creativity are essential to any marketing communications program. So how do successful companies excel in a recession while others struggle and flounder? Come hear about creative ways in which influencers are called upon to raise the global visibility of companies looking to expand their reach both within and outside of Japan. Looking for insight and ideas? Our speakers will tell you how downturns can be opportunities to differentiate your company and your brand in the marketplace.

‘Ogilvy on Recession’
is one of the marketing communications company’s major themes for 2009. The company has launched a brand new website where you can download its views on how CEOs, marketers and communications people can get through the recession. Given the severity and unpredictability of the current economic crisis, the reality is that marketing budgets will be cut. Ogilvy’s website can help you to identify where and how to cut budgets, how to optimize what’s left, and how to improve marketing effectiveness and efficiency.

http://www.ogilvyonrecession.com/

Speakers

Orlando Camargo, President & Representative Director of Ogilvy Public Relations Worldwide Japan, grew up in New York City and first came to live in Japan as a fellow with the then Ministry of Education, Science and Culture (Monbusho) in 1983. In 1989, he made history as the first non-Japanese to be hired by the Science and Technology Agency of Japan as a civil servant researcher. He holds a masters degree in Economics from the University of Tsukuba, Japan and is a graduate of the Rochester Institute of Technology (US). Previously, Orlando was Vice President, Director of Corporate Communications at Goldman Sachs in Japan and Vice President, Senior Managing Director for Fleishman-Hillard Japan, where he was one of the four founding members of its Japan office. Orlando first developed his deep understanding and experience with Japan as a research associate for National Institute of Science and Technology Policy, then as a management consultant for Asia Advisory Service.

Elizabeth Hildebrand, Assistant Account Manager, Ogilvy Public Relations Worldwide Japan, has a wide range of experience and creativity, reflective of her diverse and international background. A New York native, Elizabeth previously worked with the U.S. government, handling constituent communications and media relations for Senator Daniel Patrick Moynihan. She has also lived in London, and assisted with communications and public relations for the British Film Institute. During her seven years in Tokyo, she has worked for clients including Motorola, Unilever-Dove, Coty Prestige, the American Chamber of Commerce in Japan, Starbucks, Gap, the California Walnuts Commission, and UPS. Elizabeth holds an honors degree in Japanese, International Relations, and Asian Studies from Georgetown University in Washington, DC, and she also studied East Asian economics and politics at the School of Oriental and African Studies (SOAS) in London.